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Annotated Bibliography Should there be A Ban on Advertising in Schools?

AnnotatedBibliography: Should there be A Ban on Advertising in Schools?

AnnotatedBibliography

Andreyeva,T., Kelly, I. R., &amp Harris, J. L. (2011). Exposure to foodadvertising on television: associations with children`s fast food andsoft drink consumption and obesity. Economics&amp Human Biology,9(3),221-233.

Andreyeva,Kelly, and Harris address the relationship between the advertisementof the fast foods and the body weight of children. The authors arguethat advertisements have the capacity to influence the buyingbehavior of children as well as the type of food that they consume.They used a longitudinal survey research design to conduct theirstudy. The study helped the authors identify that an exposure to 100adverts results in a 9.4 % rise in the consumption of unhealthy fastfoods among children. Although a survey method is easy to administer,it is associated with a probability that the respondents may fail togive honest answers. However, the article is a credible source thatwill be used to advance an argument that advertisement in schoolsshould be banned since it affects children’s behavior negatively.

Garrison,M. M., Liekweg, K., &amp Christakis, D. A. (2011). Media use andchild sleep: the impact of content, timing, and environment.Pediatrics,128(1), 29-35.

Thepurpose of the article is to determine the impact that the content aswell as the timing of the advertisement has on children. The threeauthors argue that the media programs affect children negatively andinterrupt their sleeping behaviors when they are aired late in thenight. The use of the survey research method allowed the authors toconduct a cost effective study, but it increased the risk ofreceiving dishonest responses. However, the article is a reliablesource that will be used to explain the relationship betweenadvertisement and children`s behavior. The content of the articlewill also be used to argue that the impact of the advert onchildren’s behavior depends on its content.

Harris,J. L., &amp Graff, S. K. (2012). Protecting young people from junkfood advertising: implications of psychological research for FirstAmendment law. Americanjournal of public health,102(2), 214-222.

Harrisand Graff address the issue of fast food advertisements that targetchildren. The authors support a notion that children can be protectedfrom the consumption of unhealthy fast foods, if adverts made by theresponsible companies can be stopped. The two authors relied on thereview of literature methodology to accomplish the purpose of theirstudy. They identified that most of the adverts made by the fast foodcompanies are misleading. This subjects kids to the risk of consumingfoods with excess fats and sugar. The application of the literaturereview methodology limited the capacity of Harris and Graff to assessthe quality of data used to make conclusions in other articles. Thearticle is a credible source that will be used to support an ideathat advertisement in schools should be banned.

Luke,D. A., Ribisl, K. M., Smith, C., &amp Sorg, A. A. (2011). FamilySmoking Prevention and Tobacco Control Act: banning outdoor tobaccoadvertising near schools and playgrounds. Americanjournal of preventive medicine,40(3), 295-302.

Thearticle addresses the impact that banning of tobacco advertisement inor near the schools can have on children. The four authors argue thatbanning these advertisements can go a long way in reducing the riskof smoking among the school children. They used the spatial analysismethodology to pursue the purpose of their study. Their study helpedthem identify that the effectiveness of the restrictions onadvertisement of tobacco near the schools depends on populationdensity and location. The content of the article will be used tosupport the idea that banning advertisements in schools may requireother considerations (such as enforcement) since there are businessesthat fail to respect the law.

Nefat,A., &amp Benazić, D. (2011). Parents’ perceptions of foodadvertising aimed at children on television: Exposure, influence andregulations. EconomicResearch-Ekonomska Istraživanja,24(1), 49-67.

Nefatand Benazic address the perception of parents about theadvertisements that target children. The two authors argue thatparents have a perception that advertising of unhealthy foods canaffect children in a negative way. Nefat and Benazic used aquantitative methodology to conduct their study. The researchmethodology helped the two authors identify that the relationshipbetween advertising of fast foods in schools and the negative impacton the children`s behavior is not statistically significant. However,the majority of parents have a perception that these adverts affectthe behavior of their children negatively. Although this researchmethodology helps the authors to enhance the objectivity of theirstudies, it denies them the opportunity to assess subjects in theirnatural settings. However, the article is credible since it is basedon acceptable scientific procedures. It will be used to support theargument that banning of advertisements that seek to popularizeharmful products in schools will be consistent with the wish of manyparents.

Steyn,P., Ewing, M. T., Van Heerden, G., Pitt, L. F., &amp Windisch, L.(2011). From whence it came: Understanding source effects inconsumer-generated advertising. InternationalJournal of Advertising,30(1), 133-160.

Theaim of this article is to assess the impact of advertisements on theperception of the audience. The authors give the example of onlineadvertising, which is among the emerging trends in the field ofmarketing, to argue that it has a significant impact on theperceptions as well as the behavior of consumers. The article isbased on the findings of a study conducted to determine the effectthat the consumer advertising has on their perception. The findingsof their research indicated that the impact of advertising onconsumer perception depends on its source. The article is a crediblesource that will be used to support the notion that adverts have thecapacity to affect the perception of kids and influence their buyingbehaviors.

Yu,H. J. (2011). Parental communication style`s impact on children`sattitudes toward obesity and food advertising. Journalof Consumer Affairs,45(1), 87-107.

Yuaddresses the impact of parental communication on the children’sperception of the advertisements. Yu argues that many people blamethe advertisers of fast foods when their children adopt the unhealthyeating habits, but they forget the fact that the communication stylesthat parents use when addressing their kids about those marketingprograms shape the behavior of the minors. The argument made by theauthor is based on the assumption that children aged 7-12 years spendmost of their time with their parents. This implies that parents havethe opportunity to shape the perception of their kids more than theadverts. The article is a reliable source that will be used toadvance an argument that parents should communicate with theirchildren in ways that help them avoid unhealthy behaviors, instead offocusing on the banning of adverts.

References

Andreyeva,T., Kelly, I. R., &amp Harris, J. L. (2011). Exposure to foodadvertising on television: associations with children`s fast food andsoft drink consumption and obesity. Economics&amp Human Biology,9(3),221-233.

Garrison,M. M., Liekweg, K., &amp Christakis, D. A. (2011). Media use andchild sleep: the impact of content, timing, and environment.Pediatrics,128(1), 29-35.

Harris,J. L., &amp Graff, S. K. (2012). Protecting young people from junkfood advertising: implications of psychological research for FirstAmendment law. Americanjournal of public health,102(2), 214-222.

Luke,D. A., Ribisl, K. M., Smith, C., &amp Sorg, A. A. (2011). FamilySmoking Prevention and Tobacco Control Act: banning outdoor tobaccoadvertising near schools and playgrounds. Americanjournal of preventive medicine,40(3), 295-302.

Nefat,A., &amp Benazić, D. (2011). Parents’ perceptions of foodadvertising aimed at children on television: Exposure, influence andregulations. EconomicResearch-Ekonomska Istraživanja,24(1), 49-67.

Steyn,P., Ewing, M. T., Van Heerden, G., Pitt, L. F., &amp Windisch, L.(2011). From whence it came: Understanding source effects inconsumer-generated advertising. InternationalJournal of Advertising,30(1), 133-160.

Yu,H. J. (2011). Parental communication style`s impact on children`sattitudes toward obesity and food advertising. Journalof Consumer Affairs,45(1), 87-107.