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British American Tobacco

BritishAmerican Tobacco

BritishAmerican Tobacco

Cigarettesmoking is one of the habits that have an adverse health hazard tothe users and the nonusers as well. It is therefore of immensesignificance to examine some of the issues concerning the smoking oftobacco, using British America Tobacco Company as an example.

Descriptionof the company

BritishAmerican Tobacco (BAT) is one of the companies that are involved inthe production and distribution of the tobacco related productsworldwide. There are often moral questions to ask oneself concerningthe manufacture of these goods, which have adverse healthconsequences and why they should be sold to people. Most countrieshave adopted an anti-tobacco approach that aim at making people awarethat it is immoral to sell it to people. BAT has gained foreignrecognition in many other countries than in the US, especially in thedeveloping nations. For instance, it is extensively importing inIndia especially in the rural areas where people have inadequateknowledge on the possible effects of smoking. The company markets thecommodities illegally in the US following the ban by the courts torestrict its consumption (Quinn, Mujtaba, and Cavico, 2011).

Perception of the product

Theperception of tobacco differs within the US and globally. Its use ishighly experienced in smoking cigarettes that are gaining fame amongthe youths as well. However, the unfavorable effects of this habitcan be reduced if active campaigns are led to bring it to theattention of the users that this behavior contributes to themorbidity and mortality witnessed in the state. This will changetheir perception towards tobacco especially in young adults whocannot make viable decisions on their own. Though tobacco is not goodfor them and its use has declined, some have shifted to the use ofnon-cigarette tobacco which is an alternative. The adolescents areutilizing these products because of the gap that exists in knowledgeconcerning their use and the growing health issues. Globally, peopleare made aware of the consequences of the continued use of cigarettesthough they are still smoked (Lauterstein et al., 2015).

Ethical implications

BAThas employed several strategies to address the ethical implicationsregarding it. It has utilized the Corporate Social Responsibility tomake their customers aware of the future and current products. Thestakeholders take advantage of the CSR practices to evaluate thecompany against its rivals in the market. It is also a method throughwhich it validates and approves its new products. When BAT partneredwith Earthwatch Europe (EE), EE confirmed that it had given thehealth of users a priority. The business ethics were scrutinizedwhere the views of BAT concerning health effects of smoking wereconsidered, and its efforts in the developing nations were alsoreviewed (McDaniel and Malone, 2012). The company has maintained itsintegrity by producing quality products and inventing others relatedto the current ones.

Leadership with the organization

Theuse of tobacco is considered unhealthy, and the leaders in themarketing department have a role to play in instilling the culture ofethics. The marketing principles target only the adult smokers, andthe children are not considered in any manner. The leaders shouldadhere to these rules always by letting the consumers know what isimportant to them regardless of the effect on the company. They haveto inform the consumers of the risks associated with tobacco smoking.The products should only be marketed to the users who parentalguidance is not required in making the decisions. They should not tryto influence the users to consume their products but let them makepersonal decisions. Finally, they ought to make their clients awarethat all their advertisements are based on the tobacco and the saleof its brand.


Thesmoking of tobacco should be discouraged. Users are at liberty tomake their decisions because the consequences are made clear to them.BAT has employed clear strategies to make the product known toconsumers globally, and it has specified its target group as theadults only.


Lauterstein,D., Hoshino, R., Gordon, T., Watkins, B., Weitzman, M &amp Zelikoff,J. (2014). TheChanging Face of Tobacco Use among United States Youth.Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4469045/on November 19, 2016

McDaniel,P &amp Malone, R. (2013). BritishAmerican Tobacco’s Partnership with Eartwatch Europe and itsImplications for Public Health.Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3134627/on November 19, 2016

Quinn,J.M., Mujtaba, G.B &amp Cavico, F.J. (2011). Global Tobacco SalesDilemmas: The Clash of Freedom and Markets with Morality and Ethics.Journal of Business Studies Quarterly, 2(2),107-124. Retrieved fromhttp://citeseerx.ist.psu.edu/viewdoc/download?doi= November 19, 2016.