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Corporate Image and Reputation

CorporateImage and Reputation

InstitutionAffiliation

CorporateImage and Reputation

AnnotatedBibliography

Agnihotri,A. (2014). Mass-Media-based Corporate Reputation and Firms’ MarketValuation – Evidence from Emerging Markets.&nbspCorpReputation Rev,&nbsp17(3),206-218. http://dx.doi.org/10.1057/crr.2014.10

Agnihotriis a business professional at the Marketing and Strategy Department,IBS Hyderabad India. Agnihotri uses the institutional perspective andcorporate reputation to investigate the relationship between massmedia and corporate reputation in regard to company’scapitalization in the current markets. The author also examines howthe affiliated business group and the presence of social networkimpact corporate reputation. The research is important since itbrings out the argument of the author on the benefit of mass media oncorporate reputation.

Bennett,R. &amp Gabriel, H. (2013). Image and Reputational Characteristicsof UK Charitable Organizations: An Empirical Study.&nbspCorpReputation Rev,&nbsp6(3),276-289. http://dx.doi.org/10.1057/palgrave.crr.1540206

Bennettand Gabriel are both professors from London Metropolitan Universitywith massive experience in corporate management. The authors reviewunique characteristics that impact the image and reputation of UKcharity organizations. In this research an empirical study wasadopted and 160 members of the public questioned on their perceptionstowards charity organizations in the UK. The research is very helpfulas it focuses on a single sector. The source is essential as it willoffer a comparative assessment platform to other sectors.

Cameran,M., Moizer, P., &amp Pettinicchio, A. (2009). Customer satisfaction,corporate image, and service quality in professional services.&nbspTheService Industries Journal,&nbsp30(3),421-435. http://dx.doi.org/10.1080/02642060802236111

Theauthors focus their research on the fundamental elements of customersatisfaction in the professional service and how they affect servicequality and corporate image. The study relied on data collected onaudit forms through questionnaires. The research hints on therelation between customer relation and the impact it has on thecorporate image.

deLeaniz, P. &amp del Bosque Rodríguez, I. (2016). Corporate Imageand Reputation as Drivers of Customer Loyalty.&nbspCorpReputation Rev,&nbsp19(2),166-178. http://dx.doi.org/10.1057/crr.2016.2

DeLeaniz and del Bosque Rodríguez are business professors at BusinessAdministration Department, University of Cantabria. The authors tryto find out the relationship that lies between corporate image andemotional and functional aspects. Also, they focus on how reputationand customer loyalty. The research in fundamental since it would hinton how functional and emotional image affects corporate reputation.

Dhalla,R. &amp Carayannopoulos, S. (2013). Reputational Discounting:Factors Reducing the Influence of Organizational Reputation.&nbspCorpReputation Rev,&nbsp16(2),150-167. http://dx.doi.org/10.1057/crr.2013.3

Dhallais a professional in organizational management and adopts aqualitative research method to assess factors that impactorganizational reputation. The source provides credible and reliableinformation and it will be used to illustrate and compare some of themajor factors impacting organizational image and identity. At thesame time, the source has rich literature review that can be borrowedto found another study.

Furman,D. (2010). The Development of Corporate Image: A HistoriographicApproach to a Marketing Concept.&nbspCorpReputation Rev,&nbsp13(1),63-75. http://dx.doi.org/10.1057/crr.2010.3

Furmanis a senior professor in Clayton State University who has immenseexperience in the subject. Thus, the source has credible and reliableinformation. In his study Furman argues that marketing plays a majorrole in boosting brand image and reputation. At the same time, heclaims that brand image and reputation enhances marketing andactualization of sales. Thus, the source will be an essentialfoundation of arguing the role of marketing in establishing strongbrands and improving organizational reputation.

Grandy,G. &amp Mavin, S. (2011). Occupational image, organizational imageand identity in dirty work: Intersections of organizational effortsand media accounts.&nbspOrganization,&nbsp19(6),765-786. http://dx.doi.org/10.1177/1350508411422582

Grandyis a professor at Mount Allison University and Mavin a professor atNorthumbria University. The two researchers try to investigate theimpact and relationship between occupational image and corporateimage and identity. The researchers rely on existing literatures andat the same time conduct primary research. The source is critical ina research because it will provide a foundation on the role ofprofessionals in improving corporate image and identity.

Hawabhay,B., Abratt, R., &amp Peters, M. (2009). The Role of CorporateCommunications in Developing a Corporate Brand Image and Reputationin Mauritius.&nbspCorpReputation Rev,&nbsp12(1),3-20. http://dx.doi.org/10.1057/crr.2009.4

Hawabhayis a travel expert in Dubai, Abratt is a professor in the Universityof Witwatersrand and Peters is also a professor at Nova SouthernUniversity. The three authors have immense experience in corporatemanagement and provide critical information. The researchers basetheir study in Mauritius and they try to investigate the relationshipbetween communication and corporate brand image and identity. Theresearch qualifies as a source because it provides secondaryinformation that directly relate to the subject under consideration.

Helm,S. &amp Tolsdorf, J. (2013). How Does Corporate Reputation AffectCustomer Loyalty in a Corporate Crisis?.&nbspJournalOf Contingencies And Crisis Management,&nbsp21(3),144-152. http://dx.doi.org/10.1111/1468-5973.12020

Helm,a professor at The University of Arizona, conducts the research onCorporate Reputation together with Tolsdorf, a marketingprofessional. The authors look at how corporate reputation relates tocrises occurrence and its effect on customer loyalty, taking a casestudy of the airline industry. The research is important since ithighlights how a current favorable reputation does not have anyshielding properties to a company that faces crises that would affectcustomer loyalty. Also, it gives information on marketing managementand reputation in times of business crises.

Johan,v. R. (2005). Revealing the corporation: Perspectives on identity,image, reputation, corporate branding and corporate-level marketing.Corporate Reputation Review, 7(4), 388-391. Retrieved fromhttp://ezproxy.liberty.edu/login?url=http://search.proquest.com.ezproxy.liberty.edu/docview/231578712?accountid=12085

Thestudy is based on a book written by John, Balmer, Stephen, andGreyser on corporate image and identity. Van Rekom is a UniversityProfessor at the University of Pecs’ in Hungary. The researcherfinds out that there is a huge role played by marketing and publicrelations in building a strong and sustaining image and reputation inthe society. The study is a stepping stone into future researches asit provides the foundation on the role of marketing in buildingcorporate image and reputation.

Leiva,R., Ferrero, I., &amp Calderón, R. (2016). Corporate Reputation inthe Business Ethics Field: It’s Relation with Corporate Identity,Corporate Image, and Corporate Social Responsibility.&nbspCorporateReputation Review,&nbsp19(4),299-315. http://dx.doi.org/10.1057/s41299-016-0008-x

Ferrerois a business management professor based in the University of Navarraand Calderon is also a business professional based in the Universityof De Los Andes. The two researchers try to establish a link betweencorporate image and identity, corporate social responsibility andcorporate reputation. From their research they conclude that thethree factors immensely correlate. In fact, the juxtaposition of thefactors leads to business success. The study is essential as itestablishes a required foundation to enhance or commence a new study.Thus, it is a source of secondary data.

Liou,J. &amp Chuang, M. (2008). A hybrid MCDM model for evaluating thecorporate image of the airline industry.&nbspInternationalJournal Of Applied Management Science,&nbsp1(1),41. http://dx.doi.org/10.1504/ijams.2008.020038

Liouand Chuang are professors from the Department of Air Transportationat Kainan University. The authors argue that corporate image plays asignificant influence on customer loyalty. They continue by sayingthat through corporate image, companies can be differentiated fromeach other while stimulating purchases. It is quite challenging tomeasure corporate image. However, a fuzzy MCDM is used to quantifycorporate image and reputation of a company. The research isfundamental since it gives information on how to measure corporateimage and reputation to realize to gauge the position of businessesin the market.

Matuleviciene,M. &amp Stravinskiene, J. (2016).WhyIt Is Worth and What Is the Key to Support a Desired CorporateReputation: A Review. Journalof Business Challenges in the Changing Economic Landscape, 15(2),http://dx.doi.org/197-220.10.1007/978-3-319-22593-7_14 Matulevicieneand Stravinskiene are professors in the Department of Marketing,Kaunas University of Technology. The authors aim to investigate thevarious approaches that can be carried out to realize to supportcorporate reputation and its value o the current market. The authorsargue that supporting high corporate reputation is fundamental foreconomic value, competitive advantage value, and relationship value.The research is important since it gives critical dimensions ofcorporate reputation that can be employed to support to create thedesired image.

Morandin,G. &amp Bergami, M. (2013). Who are the Others? A StakeholderApproach to Organizational Image and its Congruence withIdentity.&nbspAcademyOf Management Proceedings,&nbsp2013(1),14293-14293. http://dx.doi.org/10.5465/ambpp.2013.14293abstract

Bothauthors are from the University of Bologna. The researchers hasimmense experience in the subject, thus, the source is reliable andcredible. The researchers investigated the role of involvingstakeholders in improving corporate image and identity. From theirstudy, they concluded that stakeholders act as pillar stones inbuilding corporate image and identity. From the information providedby the researchers, it is imperative to note that the source isessential harnessing a new research on the subject matter.

Nguyen,N. (2006). The Perceived Image of Service Cooperatives: AnInvestigation in Canada and Mexico.&nbspCorpReputation Rev,&nbsp9(1),62-78. http://dx.doi.org/10.1057/palgrave.crr.1550010

Theresearcher is from the University of Moncton. The researcheridentifies the use of information by credit unions in the evaluationof their image as service providers. The researcher relied upon thedata collected from credit unions. From the data collected suchissues as operating environment, and organizational culture wereanalyzed. The researchers concluded that all the assessed elementshad a significant impact on the image and identity of the creditunions. Thus, the use of the source will suffice in the provision ofimportant information pertaining to organizational culture andphysical environment and how they are tied to corporate image andidentity.

Pomering,A. (2013). Indigenous Identity in the Nation Brand: Tension andInconsistency in a Nation`s Tourism Advertising Campaigns.&nbspCorpReputation Rev,&nbsp16(1),66-79. http://dx.doi.org/10.1057/crr.2012.26

AlanPomering is a professor in the University of Wollongong with immenseexperience in corporate management. The author discusses tourismbranding by considering indigenous identity features as specialfeatures to build the brand. The researcher uses a qualitative and aninterpretive approach to conclude that marketing is a crucial factorin pushing for brand and identity recognition of an organization. Thesource is essential because it tries to link marketing to corporateimage and identity an aspect that is evidenced in the modern society.Thus, it suffices as an essential reference point for establishingconnections between marketing and brand identity.

Pruzan,P. (2008). Corporate Reputation: Image and Identity. CorpReputation Rev,6(2),50-64. http://dx.doi.org/10.1057/palgrave.crr.1540132

Theresearcher is a profound senior professor and expert in corporatemanagement. Pruzan has acquired immense experience over the yearshaving worked with both the public and private sector. The researchertakes a broader approach to study corporate reputation. He arguesthat corporate image and identity is the driving force to success inthe modern business environment. The research offers importantinformation from a broader perspective that will be included inanother study.

Richard,J. &amp Zhang, A. (2012). Corporate image, loyalty, and commitmentin the consumer travel industry.&nbspJournalOf Marketing Management,&nbsp28(5-6),568-593. http://dx.doi.org/10.1080/0267257x.2010.549195

Richardis a professor at Victoria University of Wellington and Zhang is aconsultant. The authors conduct a research looking at theinterrelationship between corporate image and satisfaction tocustomer loyalty. They used Partial least squares (PLS) to realizethe direct and indirect links between different variables in regardsto the travel industry. The research is fundamental as it shows howcorporate image, customer satisfaction, and customer commitmentrelate.

Sartore-Baldwin,M. &amp Walker, M. (2011). The Process of Organizational Identity:What Are the Roles of Social Responsiveness, Organizational Image,and Identification? JournalOf Sport Management,25(5),489-505. http://dx.doi.org/10.1123/jsm.25.5.489

Sartoneis from East Carolina University and Walker is from the University ofFlorida. The researchers start by acknowledging that socialresponsiveness has a huge impact on the purchase behaviors ofconsumers in the market. However, the main point of consideration inthe study is the impact of consumer perceived image on purchasebehaviors. From their study they conclude that perceived image of thecompany contributes immensely to purchase behaviors. The study issignificant as it tries to tie consumer behavior to corporate imageand identity and this will be an important point to consider in a newstudy.

Schuler,M. (2004). Management of the organizational image: A method fororganizational image configuration.&nbspCorporateReputation Review,&nbsp7(1),37-53. Retrieved fromhttp://ezproxy.liberty.edu/login?url=http://search.proquest.com.ezproxy.liberty.edu/docview/231635163?accountid=12085

Theauthors depict that image always matter and organizations without astrong and positive image in the market are likely to be weeded offby positively viewed organizations. Thus, any organization that wouldwant to succeed must first manage its image appropriately. Theresearchers are qualified professionals in the field of management.Thus, the source is significant in provision of informationcorrelating to image and brand management.

Walker,K. (2010). A Systematic Review of the Corporate ReputationLiterature: Definition, Measurement, and Theory.&nbspCorpReputation Rev,&nbsp12(4),357-387. http://dx.doi.org/10.1057/crr.2009.26

Walkeris a professor in the School of Business at the University ofManitoba Winnipeg Canada. Walker reviews the corporate reputationliterature by sampling 54 articles. The author then uses the datacollected to address the three most significant problems of thereputation literature. The research is fundamental since it tries tocome up with a universally accepted definition of corporatereputation and explains why there needs to be a more developedtheory.

Wan,W., Chen, H., &amp Yiu, D. (2015). Organizational Image, Identity,and International Divestment: A Theoretical Examination.&nbspGlobalStrategy Journal,5(3),205-222. http://dx.doi.org/10.1002/gsj.1101

Theauthors commence by acknowledging that organizations must strive toexpand their operations. However, success is not always guaranteedfrom expansions, rather from brand and corporate image and identity.Strong brands are likely to do well in foreign markets as opposed toweak brands. The three professional marketers argue that there is aneed to focus on corporate image and identity before expansions. Thesource is critical as it clearly provides important information onglobal expansions and corporate image and identity.

Wu,H. (2013). An Empirical Study of the Effects of Service Quality,Perceived Value, Corporate Image, and Customer Satisfaction onBehavioral Intentions in the Taiwan Quick Service RestaurantIndustry.&nbspJournalOf Quality Assurance In Hospitality &amp Tourism,&nbsp14(4),364-390. http://dx.doi.org/10.1080/1528008x.2013.802581

Theauthors argue that brand image creates competition in the marketbesides attracting significant sales for businesses. Creating a goodcustomer base through proper imaging can make a company realize lowoperational costs and acquisition expenses. The research highlightshow corporate branding affects how customers perceive value, customerloyalty, and satisfaction. The research shows how companies need tohave a positive brand image to build a fruitful long-termrelationship with customers.

Yu,W. &amp Ramanathan, R. (2012). Retail service quality, corporateimage and behavioural intentions: the mediating effects of customersatisfaction.&nbspTheInternational Review Of Retail, Distribution And ConsumerResearch,&nbsp22(5),485-505.

Yuis a professor at the University of Anglia and Ramanathan is aprofessor at the University of Bedfordshire. The two authors look athow corporate image, service quality, behavioral intentions, andcustomer satisfaction relate. The research relied on data collectedfrom 404 supermarket customers. The research is fundamental since itexplains how retail service quality affects the perception of clientson corporate image.

Zundel,M., Holt, R., &amp Popp, A. (2016). Using history in the creation oforganizational identity. Management &ampOrganizational History,&nbsp11(2),211-235. http://dx.doi.org/10.1080/17449359.2015.1124042

Organizationaldevelopment is mainly based on their historical foundations. Thus,businesses with reliable and solidified historical backgrounds arelikely to perform better than those without solid historicalfoundation. The researchers argue that in order to build a positivecorporate image and identity businesses must backtrack and know wherethey are coming from and where they are going. The research isreliable because the authors are qualified managers in the corporateenvironment. Thus, the research will be used to enhance a new studybecause it already discusses the significance of addressinghistorical issues before building corporate image and identity apoint which is very significant.

References

Agnihotri,A. (2014). Mass-Media-based Corporate Reputation and Firms’ MarketValuation – Evidence from Emerging Markets.&nbspCorpReputation Rev,&nbsp17(3),206-218. http://dx.doi.org/10.1057/crr.2014.10

Bennett,R. &amp Gabriel, H. (2013). Image and Reputational Characteristicsof UK Charitable Organizations: An Empirical Study.&nbspCorpReputation Rev,&nbsp6(3),276-289. http://dx.doi.org/10.1057/palgrave.crr.1540206

Cameran,M., Moizer, P., &amp Pettinicchio, A. (2009). Customer satisfaction,corporate image, and service quality in professional services.&nbspTheService Industries Journal,&nbsp30(3),421-435. http://dx.doi.org/10.1080/02642060802236111

deLeaniz, P. &amp del Bosque Rodríguez, I. (2016). Corporate Imageand Reputation as Drivers of Customer Loyalty.&nbspCorpReputation Rev,&nbsp19(2),166-178. http://dx.doi.org/10.1057/crr.2016.2

Dhalla,R. &amp Carayannopoulos, S. (2013). Reputational Discounting:Factors Reducing the Influence of Organizational Reputation.&nbspCorpReputation Rev,&nbsp16(2),150-167. http://dx.doi.org/10.1057/crr.2013.3

Furman,D. (2010). The Development of Corporate Image: A HistoriographicApproach to a Marketing Concept.&nbspCorpReputation Rev,&nbsp13(1),63-75. http://dx.doi.org/10.1057/crr.2010.3

Grandy,G. &amp Mavin, S. (2011). Occupational image, organizational imageand identity in dirty work: Intersections of organizational effortsand media accounts.&nbspOrganization,&nbsp19(6),765-786. http://dx.doi.org/10.1177/1350508411422582

Hawabhay,B., Abratt, R., &amp Peters, M. (2009). The Role of CorporateCommunications in Developing a Corporate Brand Image and Reputationin Mauritius.&nbspCorpReputation Rev,&nbsp12(1),3-20. http://dx.doi.org/10.1057/crr.2009.4

Helm,S. &amp Tolsdorf, J. (2013). How Does Corporate Reputation AffectCustomer Loyalty in a Corporate Crisis?.&nbspJournalOf Contingencies And Crisis Management,&nbsp21(3),144-152. http://dx.doi.org/10.1111/1468-5973.12020

Leiva,R., Ferrero, I., &amp Calderón, R. (2016). Corporate Reputation inthe Business Ethics Field: It’s Relation with Corporate Identity,Corporate Image, and Corporate Social Responsibility.&nbspCorporateReputation Review,&nbsp19(4),299-315. http://dx.doi.org/10.1057/s41299-016-0008-x

Liou,J. &amp Chuang, M. (2008). A hybrid MCDM model for evaluating thecorporate image of the airline industry.&nbspInternationalJournal Of Applied Management Science,&nbsp1(1),41. http://dx.doi.org/10.1504/ijams.2008.020038

Matuleviciene,M. and Stravinskiene, J. (2016).WhyIt Is Worth and What Is the Key to Support a Desired CorporateReputation: A Review. Journalof Business Challenges in the Changing Economic Landscape, 15(2),http://dx.doi.org/197-220.10.1007/978-3-319-22593-7_14

Morandin,G. &amp Bergami, M. (2013). Who are the others? A StakeholderApproach to Organizational Image and its Congruence withIdentity.&nbspAcademyOf Management Proceedings,&nbsp2013(1),14293-14293. http://dx.doi.org/10.5465/ambpp.2013.14293abstract

Nguyen,N. (2006). The Perceived Image of Service Cooperatives: AnInvestigation in Canada and Mexico.&nbspCorpReputation Rev,&nbsp9(1),62-78. http://dx.doi.org/10.1057/palgrave.crr.1550010

Pomering,A. (2013). Indigenous Identity in the Nation Brand: Tension andInconsistency in a Nation`s Tourism Advertising Campaigns.&nbspCorpReputation Rev,&nbsp16(1),66-79. http://dx.doi.org/10.1057/crr.2012.26

Pruzan,P. (2008). Corporate Reputation: Image and Identity.&nbspCorpReputation Rev,&nbsp6(2),50-64. http://dx.doi.org/10.1057/palgrave.crr.1540132

Richard,J. &amp Zhang, A. (2012). Corporate image, loyalty, and commitmentin the consumer travel industry.&nbspJournalOf Marketing Management,&nbsp28(5-6),568-593. http://dx.doi.org/10.1080/0267257x.2010.549195

Sartore-Baldwin,M. &amp Walker, M. (2011). The Process of Organizational Identity:What Are the Roles of Social Responsiveness, Organizational Image,and Identification?&nbspJournalof Sport Management,&nbsp25(5),489-505. http://dx.doi.org/10.1123/jsm.25.5.489

Schuler,M. (2010). Management of the Organizational Image: A Method forOrganizational Image Configuration.&nbspCorpReputation Rev,&nbsp7(1),37-53. http://dx.doi.org/10.1057/palgrave.crr.1540210

vanRekom, J. (2009). Revealing the Corporation: Perspectives onIdentity, Image, Reputation, Corporate Branding and Corporate-levelMarketing.&nbspCorpReputation Rev,&nbsp7(4),388-391. http://dx.doi.org/10.1057/palgrave.crr.1540234

Walker,K. (2010). A Systematic Review of the Corporate ReputationLiterature: Definition, Measurement, and Theory.&nbspCorpReputation Rev,&nbsp12(4),357-387. http://dx.doi.org/10.1057/crr.2009.26

Wan,W., Chen, H., &amp Yiu, D. (2015). Organizational Image, Identity,and International Divestment: A Theoretical Examination.&nbspGlobalStrategy Journal,&nbsp5(3),205-222. http://dx.doi.org/10.1002/gsj.1101

Wu,H. (2013). An Empirical Study of the Effects of Service Quality,Perceived Value, Corporate Image, and Customer Satisfaction onBehavioral Intentions in the Taiwan Quick Service RestaurantIndustry.&nbspJournalOf Quality Assurance In Hospitality &amp Tourism,&nbsp14(4),364-390. http://dx.doi.org/10.1080/1528008x.2013.802581

Yu,W. &amp Ramanathan, R. (2012). Retail service quality, corporateimage and behavioural intentions: the mediating effects of customersatisfaction.&nbspTheInternational Review Of Retail, Distribution And ConsumerResearch,&nbsp22(5),485-505. http://dx.doi.org/10.1080/09593969.2012.711250

Zundel,M., Holt, R., &amp Popp, A. (2016). Using history in the creation oforganizational identity.Management &amp Organizational History,&nbsp11(2),211-235. http://dx.doi.org/10.1080/17449359.2015.1124042