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Evolution of Networks into Networking

Running header: NETWORKING 1

Evolutionof Networks into Networking

Evolutionof Networks into Networking

Inthe recent years, business networks have grown and become a universalavailability and connectivity. Connections between customers haveincreased in speed(Amber Farley,2011). According to research, it is tough to have a successfulbusiness without being on the network. Business companies nowunderstand that there are untapped network capacities and technologywill continue to improve ways to network. There have beenimprovements in networking recently. For example, businesses nowadayscan use video conferencing to transfer information all around theworld. Many businesses are considering using social networking. Themanagers and business owner now understand social media is vital innetworking, but it is difficult to create policies for socialnetworking that are enforceable and effective. Social networking is apart of evolution that comes with both advantages and disadvantages.Three challenges that affect social networking in a workplace iscompany control of their internet presence, employee online activityduring work time and employees using social media to channels badinformation about the workplace (Trevor Nesbit, 2010). Despite thisargument, there is no doubt social media has improved businessnetworking.

Thegrowth of personal networks began in the 1990’s. This growth hasaccelerated to unimaginable length. In the 1990s, services thatprovided online networks be Prodigy, CompuServe, and AOL. Millions ofsubscribers join these services, and they evolved to basic onlinecommunities (KarlSchubert, 2011). These online services promoted the rise of personalnetworks (Amber Farley, 2011). The use of personal networksinfluenced the buying of a personal computer, capacity growth, theproliferation of cell phones, and training on the use of computers bymany colleges. The rise of sharing sites such as Myspace, Facebook,Instagram, Linkedin, Flickr and many others are being used for socialnetworking (Jacqueline Nelson, 2011).

Companiesnowadays are using web tools for business purposes (JacquelineNelson, 2011). This web tools are helpful, but still have risks forboth business and employees. A study presented by Short in 2008identified that despite the advantages of technologies people shouldnot forget the risk of technology. According to Short for one to getthe best of technology, they must be concerned about theimplementation, management of risks and adoption. According to Short,the first risk was security and social risk. Social networkingexposes the security of both the employee and the business company(O`Brien,Mitchell &amp Bednar, 2011). When individuals interact through thesenetworks, much information is shared. This increases the risks ofinsecurity. This kind of information may include proprietaryorganizational information. Short explains that the challenge anorganization has in the use of web tools is being open to threatsthat out weight the advantages of technology (Trevor Nesbit, 2010).Some challenges involved business networks are interruptions.Research is done Spira showed that in the US there are manyinterruptions (Trevor Nesbit, 2010). According to the research, theUS loses almost 650-billion dollar a year due to unnecessaryinterruption. For people to understand the evolution of the businessnetwork, they must consider both the benefits and negatives theycause to the companies.

Inconclusion, networks have evolved and improved businesses all aroundthe world. Social networking is a big part of this evolution.Businesses are using social networks to communicate and advertisetheir products. Many companies interact with their customers throughsocial media. People believe that social media will continue to growand dominate the interactions between businesses and customers. It isimportant to interact with customers through the internet because ithelps the company to what is being said about their brand and try tomake changes.


Farley,A. (2011). Building a Social Media Policy.

Nelson,J. (2011). Distracted. Canadian Business, 84 (14), 28

Nesbit,T. (2010). Social Media. In the Work Place and Patterns of Usage.International Journal of Interdisciplinary Social Sciences, 5(9),61-80

O`Brien,G., Mitchell, K., &amp Bednar, J. et al. (2011).&nbspCurrentEdition – BusinessWest.&nbspBusinessWest.Retrieved 16 November 2016, fromhttp://www.BusinessWest.com

Schubert,K. (2011).&nbspCIOBest Practices: Enabling Strategic Value With InformationTechnology&nbsp(1sted., p. chapter 7). John Wiley &amp Sons.