• Uncategorized

GOOGLE IN CHINA DISCUSSION

GOOGLEIN CHINA DISCUSSION

Lecturer

Googlein China Discussion

Thefirst way through which the MBA coursework has helped me analyzeGoogle in China case study is by highlighting how they got hold ofthe Chinese market shortly after entering the Chinese market. Thecourse work highlights how in 2005 Google through its subsidiary, setup a research and development center in china with the aim of havingthe best research site in china. It further points out that by 2009Google had done so well in the Chinese market prompting it to beranked the third best research firm operating the in the country. Iwas able to understand why it had to extend its operations to HongKong from the mainland.

Secondly,the MBA course work helped me understand the challenges an Americancompany may face when venturing into foreign markets. Therelationship between Google and the Chinese government took an uglyturn by the start of 2010 when Google accused some unidentifiedhackers of trying to wrongly access emails of Chinese Human rightsactivists using Google’s computer systems. Google had to lodgecomplaints since it has systems in place to maintain privacy as aninformation provider [ CITATION Jus12 l 2057 ].The Chinese government also wanted to be able to regulate theinformation searched on Google computer systems. This was a conditionthat Google was not willing to comply with and therefore a tussleensued. This was depicted by the fact that Google vowed to stand firmby its ethical values by not censoring any searches within China.

Thethird way through which the MBA course work helped me understand thecase study of Google in China is that several considerations such asprofits acquired in the Chinese market were factored before Googlecould issue threats of wanting to leave the market. The tussle sawthe intervention of both the United States government and the Chinesegovernment. The Chinese government was inclined to the theory ofcomparative advantage by wanting the local firm to be at theforefront of research and search sites.Onthe other hand, the United States government knew the importance ofmaintaining cordial relations with the Chinese government(Sheng et al 2011).

References

JustinTan, A. E. (2012, October 9). Business Under Threat, Technology UnderAttack, Ethics Under Fire. JBus Ethics (2012) 110:469–479,471-472. doi:DOI 10.1007/s10551-012-1494-0

Sheng,S., Zhou, K. Z., &amp Li, J. J. (2011). The effects of business andpolitical ties on firm performance: Evidence from China. Journalof Marketing,75(1),1-15.