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Health Campaign on Childhood Obesity in the United States

HealthCampaign on Childhood Obesity in the United States

Accordingto a report by CDC, childhood obesity is soon becoming a nationalcrisis. CDC states that nearly one in every three American childrenis obese and the situation could worsen if adequate measures are notput in place to reverse the trajectories (CDC.ChildhoodObesity Facts | Overweight &amp Obesity | 2016).Some of the harms associated with obesity include increasedsusceptibility to cardiovascular conditions such as hypertension anddiabetes. This health campaign program on childhood obesity seeks toadvocate for behavioral change among parents and children in tacklingthe condition.

Childhoodobesity is a serious health concern because apart from developingheart diseases and diabetes, affected children can also suffer lowself-esteem and this can have negative effects on their schoolgrades. Although different strategies have been put in place by thegovernment such as &quotMyPlate&quot initiative to tackle childhoodobesity, I believe that more awareness needs to be created especiallywhen it comes the use of physical exercise and proper nutrition as analternative to the management of obesity in children.

Childhoodobesity affects children physically, emotionally and psychologically.Several state agencies such as the military and healthcare departmenthave expressed concerns regarding the high number of obese childrenin the country. The military and other law enforcement agencies havecomplained that several potential recruits have been denied admissionbecause they are obese. On the other hand, incidences ofobesity-related conditions have also improved increased. The annualmedical cost incurred to treat obesity-related diseases was over $140billion in the year 2015 (CDC.ChildhoodObesity Facts | Overweight &amp Obesity | 2016).

Inmanaging Obesity, people should change their eating behavior andengage in physical activities. Families should resort to thetraditional cooking styles instead of eating at restaurants.Additional, instead of consuming junk foods which are rich in fatsand have minimal nutritional value, children should divert to cerealand white meat. Children should also engage in physical activitiesbecause it helps burn extra calories in the body. Lastly, schoolcurriculum should be adjusted to incorporate education on healthycooking methods and diets.

TheFocal segmentisyoung children. Unlike adults, they are easily swayed by attractiveadvertisements which promote unhealthy eating habits. Additionally,they also like sugary food products and video games and all thesecause obesity. This health campaign aims to change children’seating behavior and promote their engagement in physical activitiessuch as riding bicycles and swimming.

Thesuccess of this health campaign will be realized by usingadvertisements. Print advertisements such as posters with beautifulimages will be placed in school boards and public areas so thatpeople can have quick access to the information. The campaign willalso recruit other people who share similar ideologies, and they willengage with the public and offer advice on matters regardingchildhood obesity. The slogan will be &quotEat wisely to drop asize.&quot The program contains some humor because intended ortarget audiences are children.

Thehealth campaign program will mainly rely on print ads and posters toreach out the children and parents. Print advertisements areeffective because they have longer lifespan and coverage. Posters areconvenient and can be made in bulk hence wider coverage and are alsocost effective.It is also important to note that for this healthcampaign program to be successful, all the stakeholders, includingparents, affected children and the government need to be on board andsupport it fully. The messengers for the health campaign will includefew selected community members who share similar ideologies onobesity.

Todetermine the effective of the initiative, I will conduct quarterlyinterviews whereby I will be looking at obesity indexes such as BMIand net weight in children in my neighborhood. At the end of thehealth campaign, I hope children and the rest of the public will bemore empowered to change their eating behavior and also considerengaging in physical exercises as interventions to managing Obesitycases in the country. As it is often said, prevention is alwaysbetter than cure.


CDC.ChildhoodObesity Facts | Overweight &amp Obesity | (2016).Cdc.gov.Retrieved 26 November 2016, fromhttps://www.cdc.gov/obesity/data/childhood.html