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Life Magazine

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LIFEMagazine is both a humorous and general interest publication. Theimages in the weekly magazine show people enjoying themselves (LIFE1), the benefits of using particular products (LIFE 2), the images ofwar (LIFE 8), and the emotions that are associated with specificindividuals (LIFE 12). Furthermore, some of the pictures offer asatirical perspective into the intentions of the superpowers duringthe periods of war. For example, one of the pictures (LIFE 15)reveals the image of a mischievous sprite wielding a razor (HellRazor) and old fighter jets. Ideally, the magazine devotes asubstantial portion of pages to art, as opposed to text. The premisebehind this decision is, probably, to make the magazine moreattractive, colorful, and easier to understand. The page layouts,vocabulary, and the ideas that are promoted in LIFE magazine aresomewhat different than those of new publications however, the styleof presenting images and text is somewhat similar to that of therecent releases.

Thetitle of the magazine, LIFE, highlights the content that the editioncovers. LIFE Magazine covers almost everything that interests thehuman race. It is a depiction of fashion, healthy living, productreviews, history, the expression of human emotions, and so on. Infact, the magazine, in a way, shows the ups and downs of life throughthe colored and black and white images. Although this premise may notbe the guiding principle of the publication, some illustrations pointtoward this understanding. For instance, one of the colored pictures(LIFE 10) shows a happy family enjoying the advantages of owning aWestinghouse Refrigerator and home freezer. Conversely, another blackand white image (TimeInc.&nbsp5)depicts a British warship that is ready to engage in war.

Nonetheless,even if some of the black and white illustrations show peopleenjoying their lives, the liveliness of these pictures isincomparable to the colored ones. For instance, one of the images(TimeInc.&nbsp54)shows a woman posing with a diamond ring on her finger and a flowerin her hand she seems at peace and, after reading the text, onerealizes that she is awaiting her spouse. The next picture (TimeInc.&nbsp55)reveals a young lady posing with her bathing suit on she does notseem uncomfortable, but she is not as tranquil as the woman on thecolored image. The reason for this variation of images is, probably,to elicit different reactions. For example, some of the discoloredpictures (TimeInc.&nbsp19– 22) reveal the moments in history when leaders were busy thinkingabout how they could develop their nations to become be morecivilized. Such images cannot be colored since they represent thepast, and, more importantly, a period where human existencetransitioned into a more enlightened entity. Also, the black andwhite images show the potential of particular products to help peopleto develop a better mood in spite of life’s ups and downs. Forexample, the picture (TimeInc.&nbsp7)of a woman using Dixie cups shows the effect that the cups have intransforming the attitudes of patients.

Inaddition to the above, the colored images inspire the development ofparticular feelings toward certain products. For instance, theadvertisement (TimeInc.&nbsp2)on Dr. West’s “Miracle Tuft Toothbrush” shows the effectivenessof the toothbrush in cleaning teeth and the high hygienic standardsthat have been adhered to in packaging it. All the images accentuatethe various features of the product. The same idea applies to the“Hell-Razor” image (TimeInc.&nbsp15).The impact of the SB2C “Helldrivers” on bringing down the enemyplanes and staffing enemy ships comes to the fore. The image of thedevil-like creature vis-à-vis the fiery sparks that are coming outof the planes reveals the harmful impact of these guns. Additionally,the effect of cheese on the edible products is highly perceivable(TimeInc.&nbsp16).The different pictures show the various ways in which cheese can beused to make products more tasty and desirable to the eye. Even so,the colored illustrations accentuate the emotions that are usuallyassociated with worry, shock, and disbelief. The TEXACO DEALERSadvertisement, for example, shows the concern on the faces of the carowners regarding the breaking down of their automobiles. LIFEMagazine uses the emotions that the image advances to prompt carowners to have their vehicles checked by TEXACO DEALERS. Thus,considering the facts that have been discussed beforehand, the title&quotLIFE&quot is illustrative of the contents that are inherent inthe publication since the magazine covers almost everything thatinterests the human race.

Besidescovering the issues that concern people, LIFE also advances variousideas. To begin with, the cover of LIFE Magazine idolizes thin women(TimeInc.&nbspFrontCover). The cover of the magazine depicts a young lady at the beach,in her bikini, having a great time. Although the cover does not showmuch of what is happening in the surrounding, the lean nature of herbody captures the eye of the reader instantly. Her flat belly, armsand pronounced cheekbones are easily identifiable. The publicationalso reveals the sentimental attachment of people to the objects oftheir desire. For instance, the Philco image shows three adultscarefully listening to the radio (TimeInc.&nbsp1).To a greater extent, the magazine appeals to its audience by creatinga particular type of over-romantic attachment to the product. Theidea here is that for people to be happy, they must be overlyinterested in a particular object or device. The text below the imagesupports this assertion. The author asserts that if life wereordinary, a new Philco would have already hit the market (TimeInc.&nbsp1).He also contends that even if a new radio is developed, it will notmatch the benefits that the current one has. The premise behind thisidealization of a product is to lure people into perceiving Philco asa necessary part of their lives, as opposed to a practical necessity.The publication also shows the impact of particular items in makingpeople happy.

LIFEMagazine also promotes the notion that for an individual to be happy,he needs certain products or a particular lifestyle. As one studiesthe magazine, he realizes that distinct lifestyles and productsproduce a unique effect on the moods and attitudes of people. Forinstance, the Pepsi advert (TimeInc.&nbsp2)shows people enjoying their lives while taking a Pepsi drink. All thethree images show the individuals in the picture having fun. Also,the men, judging from their dressing, belong to differentoccupations. This depiction, to a greater extent, is a revelation ofthe fact that the drink is not limited to a particular group ofpeople. Individual lifestyles also come to the surface. For example,the notions of a fortunate ending surface where a series of datesresult in marriage (TimeInc.&nbsp37).Raoul, after 30 missions in Germany and a series of dates with hisgirlfriend, marries Joanne. Additionally, most advertisementsassociate having fun with taking soft drinks, as opposed to alcoholicbeverages. The majority of the images in the magazine show peopleenjoying soft drinks like Pepsi, coffee, iced tea, and spur. In themodern world, such images are usually associated with hard drinks.Thus, the magazine promotes the idea that people can have fun withoutbeing intoxicated. LIFE also brings the conception of symbolism tothe surface.

Thevarious sections of the magazine show various symbols, which connotedifferent meanings. The warships, for example, are representative ofBritain’s military power. The size of the ships, the armor, andeven their appearance is synonymous with the country (TimeInc.&nbsp4– 5). The tombstones also represent a significant period in history(TimeInc.&nbsp12– 14). The IWO JIMA curving (TimeInc.&nbsp12),for example, symbolizes the proverbial monkeys that never heard,perceived, nor spoke evil. Moreover, the figure depicting the marineemblem (TimeInc.&nbsp13)was curved in remembrance of the military men that died in the war.Also, the images on the signing of the UN Charter indicate a time inhistory where a significant shift in human existence was realized(LIFE 19 – 23). The delegates in the first image (TimeInc.&nbsp19)portray a picture of individuals that are ready to agree on a subjectof mutual concern. The second illustration (TimeInc.&nbsp20)brings to the fore the idea of consensus. The Big powers signed theagreement first, and then the little nations followed suit (TimeInc.&nbsp20– 21). The third picture shows both the United Nations Charter andthe document that was organized by the Preparatory Commission theseillustrations reveal the conclusion of the agreement that was reachedby the different nation states (TimeInc.&nbsp22).On the whole, the various symbols or images in the magazine enablethe readers of the publication to deduce different meanings, asdiscussed beforehand. What is more, the number of pages that havebeen devoted to text, when compared to art, is relatively small.

LIFEMagazine focuses on enabling its audience to understand the contentthat is inside the publication through images, as opposed to text.Although LIFE uses text to explain the message that is within themagazine, the proportion of images to text is relatively high. Theauthors of the pamphlet use illustrations such as bulbs (TimeInc.&nbsp18)in advertisements to show the upsides of purchasing the various typesof products that have been promoted in the magazine. In the samelight, the images are used to reveal the evolution of the differentitems over time. For instance, a bulb is placed alongside a price tagthat shows how the price of the product has decreased over time. Theproportion of text in this image is relatively small but very rich incontent. Additionally, the images of the signing of the UN Chartertake up a significant portion of the publication when compared to thetext that has been dedicated to explaining the associatedproceedings. The pictures take up five pages while the text takes upless than a page. The same goes for the illustrations depictingTruman’s vacation (TimeInc.&nbsp26- 28). Three pages have been set aside to show his experience duringhis vacation. Out of the three images, approximately half a page hasbeen dedicated to explaining the course of events that are takingplace in the pictures. The same pattern continues throughout thepublication with minimal alterations to this pattern. Nonetheless,the text has taken precedence over art in some sections.

Inspite of art covering a substantial portion in LIFE Magazine, thetext also takes up a significant part of the publication. A case inpoint is the discussion of the events that ensued after the signingof the UN Charter (TimeInc.&nbsp24).After the images depicting how the UN Charter was signed, an entirepage was dedicated to revealing what the delegates talked about inthe meeting, how the conference came to be, and the manner in whichthe convention was conducted. A similar technique is seen in adifferent account text takes up a relatively broad area whendiscussing how the Jap prisoners helped the US troops to arrest otherJaps (TimeInc.&nbsp70).Although the wording that was devoted to discussing the actual eventsthat took place when capturing the Japs is limited, the text in theadvertisement section of the page is also relatively more than thepictures. The same pattern is perceivable in the pages that have beendedicated to discussing the actions of Queen Mary and Queen Elizabeth(TimeInc.&nbsp81– 88). Just like in the other pages, images take up a relativelysignificant portion of the pages that have been dedicated todiscussing the actions of the two Queens. However, words take up alarge part in some sections of the discussion. The first page bringsto bear the sequence of events that led to the meeting of Queen Maryand Queen Elizabeth (TimeInc.&nbsp81).The second page, which is rich is content, is a continuation of theaccount of the two sisters. It details the items that were on theships, for example, people, supplementary boats, large rafts, and soon (TimeInc.&nbsp87).In essence, the areas where wording takes precedence over imagesreveal the events that took place in history. Consequently, thereader cannot overlook the manner in which intelligence, interests,vocabulary, and even the spelling of the words that are used in themagazine come to the surface.

Asone reads LIFE Magazine, he realizes that the apparent intelligence,interests, style, vocabulary, and even the length of the publicationare somewhat dissimilar to the new magazines. To begin with, LIFE`swording has been developed for the individuals that have a higherthan average intelligence. The reason for this premise is derivedfrom the fact that the choice of words that the authors of themagazine use is not synonymous with the less educated groups insociety. For instance, the text that has been devoted to describingthe power and prowess of the U.S. Naval army is relatively technical.An uneducated person cannot understand words like &quot20 mmautomatic aircraft cannon&quot and &quotSB2C Helldivers&quot (TimeInc.&nbsp15).Also, the description of the space where the UN Charter was signed isrelatively difficult to understand if one does not have a goodeducational background. The author uses words like a Copenhagen-bluerug, the whirring of movie cameras, and auditorium (TimeInc.&nbsp19).Although these phrases and words may seem uncomplicated to therelatively well-educated group, they may perplex the illiterate andinadequately educated factions. The same premise can be held for thepreferred advertising styles that are used in the pamphlet.

Themarketing strategy that is adopted in LIFE Magazine is, to a largerextent, suited for the elite audience. The Philco advertisement, forexample, uses Pearl Harbor’s bulletins to market the Philco radio(TimeInc.&nbsp1).This approach may seem appropriate, but when one opts to consider theperiod when the publication was published (1945), he realizes thatonly the wealthy individuals could afford radios. This assertion canbe substantiated by the author`s belief he contends that if thingswere ordinary, a new Philco would already be in the market.Ordinarily, the products that take long to upgrade are pricey becausethey have been developed with a lot of precision. Additionally, 1945was a period of war. Thus, not many people may have had the financialcapacity to purchase the item, let alone hear about Harbor`sbulletin. Considering the before-mentioned assertions, one may assumethat since this item is reserved for the well-to-do in society, thelanguage that has been used to describe the item cannot be easilyunderstood by the less privileged members of society. Additionally,the publication focuses on history in most areas, even in marketingproducts. Most contemporary magazines discuss trending topics likefashion, recent events, or celebrities. Even if these publicationsaddress history, they do it in a way that is captivating andinspiring. LIFE, however, reveals historical facts in a way that isnot electrifying. The authors, for example, discussed the proceedingsof the U.N. Charter in a highly objective manner (TimeInc.&nbsp24).The writing is very similar to a published work or academic journal,as opposed a piece that has been developed for the general public.

Inaddition to the above, LIFE Magazine uses history to market most ofits products, a strategy that is somewhat different from today’sadvertisement techniques. In advertising the upsides of using Mobilgas, for instance, the magazine brings the actions of the two Queensto the fore (TimeInc.&nbsp5).The authors explain to the readers how the number of troops exceededthe usual number of soldiers that are deployed in the times of war.The short history that the author provides, in this case, is intendedto show the efficiency of Mobil gas. The author explains how thespeed of the ships enabled the troops to evade the submarines, and,by extension, counter the toughest tests. All these maneuvers,according to the author, were facilitated by Mobil oil. Thus, thepublication advances Mobil oil as the ideal lubricator for theengines of cars since it helped the British troops to win the war.Although this technique is a good way of positioning a product in themarket, the majority of the uneducated masses may not be aware of thehistories of their nations. Thus, they may not understand the essenceof the commercial. The same strategy has been used for the SKATadvertisement (TimeInc.&nbsp64).The magazine states that the armed officers used the insect repellentto guard themselves against chiggers, mosquitoes, and bugs. The sameidea applies to the Bond batteries (TimeInc.&nbsp70)and the Beech-Nut GUM (TimeInc.&nbsp82).These products have been advertised to reach the market after the warhas been won. Furthermore, the publication asserts that the soldierswere using these items as they fought for their country thisapproach is being used to induce the public to use these products.Thus, the apparent intelligence that has been used, in this case, isthat of above average aptitude since the advertising company does notdirectly request its customers to purchase the product. Thus, the useof vocabulary in LIFE Magazine is fairly different from contemporarymagazines.

Present-daymagazines use simplified English to capture a wider audience LIFEdoes not apply this concept. LIFE Magazine uses complicated languageto advance its ideas to the public. For example, in the Philcoadvertisement, the author uses phrases like “and of those days”and “far from cheering” (TimeInc.&nbsp1).Such expressions are not commonplace in the publications of themodern era. Contemporary magazines strive to capture the attention oftheir readers by engaging them through words such as &quotyou,&quot&quotwe,&quot &quotI&quot and &quotours.&quot The use of thefirst person is very prevalent in such magazines. LIFE magazine, incontrast, uses the first person sparingly. As one reads the procedureof the UN Charter signing (TimeInc.&nbsp16-24), he feels like he is studying a peer reviewed journal or book,rather than a magazine. The diction used in this section favors theindividuals that have been exposed to higher-level education itleaves out the people who are not conversant with sophisticatedcomprehension. The meanings and words such as “preamble,”“ill-fated,” and “institutionalized,” may perplex somesections of the public. Through the use of simple words and engagingcontent, recent publications help their audiences to understand thecontent that is within their pamphlets. Nonetheless, as much as LIFEMagazine differs from the contemporary literature, some aspects ofthe magazine are comparable to today`s periodicals.

Althoughthe style, vocabulary, spelling, and even the interests that LIFEMagazine advances are somewhat different from those forwarded by themodern era magazine, certain aspects of the publication are in tandemwith those of the contemporary publications. LIFE, for example, usesdifferent page layouts to bring out the diverse viewpoints of themessages or ideas that the magazine is trying to relay. The articleon bathing suits (TimeInc.&nbsp55),for example, is a clear depiction of the manner in which thisapproach works. One can easily comprehend what the message of theauthor is just by viewing the images. This style is similar to theone that the recent publications use. Some of the page layouts thatthe contemporary magazines use are crisp clean and highlycomprehensible others take on an artistic or stylish design.Although LIFE does not offer a broad range of page layouts withdifferent styles, the authors of the publication make a fairly decentattempt toward this direction. Thus, if one decides to take theperiod when the magazine was produced into consideration, he realizesthat the quality of images in LIFE Magazine is relatively high andconsistent. Moreover, the publication, just like the new magazines,uses images to communicate the various messages that it intends toforward. LIFE also enables its reader to skim through the variousarticles without having to spend too much time trying to figure outwhat each article is about.

Theuse of bold letters on topics and subtopics, highlights on the sidesof the pages, and variations in font size and styles enables thereader to grasp the essence of each article quickly this approach issimilar to that of contemporary magazines. These dissimilarities notonly capture the attention of the reader but also summarize what thevarious pieces are about. For example, the article discussing thesize of the knights in the Middle Ages summarizes the report throughthe words that are in bold and italics (TimeInc.&nbsp59).The title enables the reader to gain a general understanding of thearticle while the words that are in italics offer a somewhat in-depthunderstanding of the paper. The same pattern appears in the othersections of the writing. Contemporary magazines adopt theseapproaches to help their readers to find the issues that interestthem effortlessly.

Ina recap of the above discussion, the page design, wording, and thenotions that have been forwarded in LIFE magazine are relativelydifferent when matched up to the current publications nonetheless,the method of presenting pictures and text is rather comparable tothat of the contemporary pamphlets. The weekly magazine is bothentertaining and insightful. The reader is exposed to commercials,the olden times, and product appraisals after reading the periodical.Moreover, the pictures in the magazine offer a satirical perspectiveof the weapons that the superpowers used in the war: the image of amischievous sprite wielding a razor (Hell Razor) and old fighter jetsis perceivable. Ideally, the magazine devotes a considerable fractionof its pages to art, instead of content. The principle behind thisresolution is, most likely, to make the periodical more eye-catching,vivid, and easier to comprehend, as discussed above.


TimeInc.&nbspLIFE&nbsp1945:1 – 106. Web. 28 Nov. 2016.