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Persuasive Techniques Reciprocity


PersuasiveTechniques: Reciprocity

PersuasiveTechniques: Reciprocity

The mostpersuasion technique that I am likely to use in my life isreciprocity. According to Cialdini and Martin (2012), people areobliged to give back to others based on behavior, service, or gift,which they had received first. Also, people are likely to say yes topeople they owe.

HypotheticalStory using the Persuasive Technique of Reciprocity

It is at lunchtime, and I am seated with my out of town colleague in a Starbuck`sstore. We had scheduled for an informal meeting. Delicious roastedchicken, veggies, potato bread, spinach lasagna, and frappuccinoblended coffee. We tittle-tattle about our life long dreams, ourfamilies, our projects, and our hobbies.

Reciprocity inAction

Then the timecomes. The bill arrives. We both reach for it. Fortunately, I get itfirst.

My friend says,“No. I want to treat you today.”

I nodded andsaid, &quotI am glad to pick it up first. I won’t hear any ofthis. This treat is for my ever best friend.&quot

I confidentlyslip my credit card in with the bill and tell my friend, “next timewill be your turn to treat me when you visit my city.”

In deep relief,he says, “Thank you. I treasure it.”

One month later,I send him an invitation card for my birthday party, and hedefinitely says yes although he has other plans for meeting with hiselder brother. He has to postpone this meeting and attend my party.

After he accepts my invitation, I feel compelled to treat him againand again when we meet, not only to repay his acceptance forattending my party but also to woo him for future escapades.

As shown above, our prior experience with a person influences thedecisions we make on whether or not to do something for that person.


Cialdini, R. &ampMartin, S. (Nov 26, 2012). The science of persuasion [Videofile]. Retrieved from https://www.youtube.com/watch?v=cFdCzN7RYbw