- June 5, 2020
SOCIAL MEDIA 6
Socialmedia provides a vast array of opportunities and functionality in themodern day society. It has proved its significance, especially on howdifferent organizations interact with their clients, in aspects ofthe provision of services and advertisements. The advancement ofelectronic devices such as Smartphones, tablets, and computers havemade the Internet more accessible than ever before. This has alsoresulted in the discovery of the social media sites. There existdifferent social media platforms such as Facebook, Twitter, andInstagram, just to name a few that have been developed to cater fordifferent needs in the vast corporate world (Keinänen &Kuivalainen, 2015). Social media can be used by health institutionssuch as We Care Hospital to inform the people of different healthissues that might affect them.
Asmuch as there are numerous social media sites available, they come invarious layouts and appearances. The unique features are intended toentice and attract different audiences with regard to the target oftheir developers. Considering that social media is capable ofreaching out to a broad audience by just logging into the network, ithas attracted scores of followers. For instance, having a Facebookaccount is similar to owning a website. However, unlike having awebsite that is expensive to establish and host, creating a Facebookaccount is free. This implies that both the organization and theconsumers need just to pay for internet services, which makes itrelatively cheap. An organization such as the We Care Hospital willcut its costs in producing and distributing leaflets bythree-quarters after adopting Facebook as an alternative marketingplatform. Also, it is easy to share the hospital’s basicinformation such as its name and also give customers their contacts.Besides, Facebook provides a platform for sharing pictures and videosthat can provide a channel for communicating with clients, givingthem an opportunity to have a view of their facilities beforevisiting. The hospital will find social media useful, especially whenaddressing challenges such as how to stop smoking, provide videos onphysical fitness and also showcase the hospital’s mission.Moreover, its capability of real-time messaging enables thehospital’s staff to talk, interact, and advice their customersaccordingly. Facebook has subscribers from all the age groups. Recentresearch indicated that Facebook users range between thirteen andseventy years old (Keinänen & Kuivalainen, 2015).
Onthe other hand, Instagram is another popular social media that couldprovide the hospital with equivalent relevance in reaching out to themasses. The platform is among the fast-rising public websites today,and it has attracted over 350 million monthly active users. That isequivalent to over 3.3 billion likes in a day. Its subscribers rangefrom the young generation comprising of teenagers from 10 years tothe adults of over 70 years. The increased number of fans isattributed to its high capability of personalizing content thus,making it unique because it has hashtags that make it easy to searchgiven information (Keinänen & Kuivalainen, 2015).
Mostimportantly, Instagram focuses mainly on pictures, therefore,exploiting the visual sense of its customers. This provides anopportunity to showcase their services in the form of pictures andvideos, which implies that the We care hospital would have anexcellent opportunity to address relevant issues to the younggeneration such as physical fitness and how to keep children healthy,especially during the summer holidays. Further, the hospital is alsofree to create an account, update personal details, and give contactsand direction to clients, hence, reducing its operation costs whilekeeping track of the ever increasing number of followers, from allparts of the world (Keinänen & Kuivalainen, 2015).
Inthe recent years, the shared media has acquired additional monthlysubscribers from 90 million to 390 million. Like other public mediaplatforms, it also capitalizes on having as many subscribers aspossible. As a matter of fact, more corporate accounts receive newfollowers on Twitter compared to a personal account, which makes itsuitable for the hospital to conduct its campaigns. Just likeFacebook and Instagram, setting up a Twitter account is free. Theaccount has personal information and addresses. It involves postingof plain statement updates, pictures, short videos as well as linksto websites with relevant information. The information should, ofcourse, be supported by hashtags to enable easy searches to themajority of subscribers who cover almost all age brackets,considering that both young and old are using the site today (Keinänen & Kuivalainen, 2015).
However, these social media sites are in constant competition to attractsubscribers with different needs. Bearing in mind that using theinternet for business related activities is not convenient becausesome websites charge expensively to offer the required outcomes bythe organization, the sites offer a cheap alternative. As anorganization, the hospital will have to focus on one social mediawith the most number of subscribers. Besides, it will have to selectthe members with relevant ideologies, quick responses, and appeal.This includes adequate staff to offer efficient customer care service( Keinänen & Kuivalainen, 2015).
Ina nutshell, social media sites have become the driving force oftoday’s generation taking into account that it is a way ofexpressing oneself and getting to know the of changes occurringworldwide. They have proved to be efficient in supporting businessesand boosting profits by employing strategic ways of using themranging from showcasing their products and services to interactingwith their customers. This comes with minimal expenses consideringthat they are free and easily managed. Therefore, depending on thegoals of the organization, the best social media platform should beselected and well utilized.
Keinänen,H., & Kuivalainen, O. (2015). Antecedents of social media B2B usein industrial marketing context: Customers` view.The Journal of Business & Industrial Marketing, 30(6),711-722. Retrieved fromhttp://search.proquest.com/docview/1686958352?accountid=45049